In the dynamic world of retail, sales team training is essential to ensure optimal performance. One of our clients, based in Geneva, calls on us to organize monthly training sessions for their Beauty Advisors. These teams are deployed in duty-free shops at European airports. Each month, they highlight a new fragrance, makeup, or skincare product. The training aims to impart in-depth knowledge of these products, from their ingredients and history to their benefits and virtues, as well as effective sales techniques.
Our objectives in brief:
We seek event spaces that perfectly align with our brand identity. Each month, finding a different venue is a challenge we successfully meet. From Milan to Barcelona, Prague to Frankfurt, we ensure a memorable training experience.
But our role doesn’t stop there. We also organize one or two lively dinners related to the brand’s universe. Our design teams are there to ensure perfect visual and decorative harmony. We select and coordinate service providers such as photographers, videographers, mixologists, musicians, and more.
At the same time, we manage all logistics, from booking flights to shipping items, including accommodation and transfers. Every aspect is taken care of, allowing our clients to focus fully on what matters most: the success of their training.
On-site, our flexibility is put to the test with last-minute client requests. We respond quickly and efficiently to meet their needs, ensuring the success of the event.
Thanks to our combined efforts and in-depth understanding of the brand, we were able to successfully organize monthly training sessions, strengthening the skills of our Beauty Advisors and enhancing our client’s brand image. Our events not only ensured quality training but also served to motivate and energize the sales force, highlighting the importance of motivating these professionals and creating events to mobilize them.
