In the fast-paced world of retail, training sales teams is essential to ensure optimal performance. One of our clients, based in Geneva, relies on us to orchestrate their monthly training sessions for their Beauty Advisors. These teams operate in duty-free airport boutiques across Europe. Every month, the brand highlights a new fragrance, makeup, or skincare product. The training sessions are designed to provide in-depth knowledge of these products—from their ingredients to their history, benefits, and key selling points—along with effective sales techniques.
Our key objectives:
Organizing monthly training sessions in various European cities.
Finding event venues that align with the brand and its products.
Ensuring perfect consistency between the brand’s identity and the event’s atmosphere and decor.
Managing the complete logistics of the event, from travel arrangements to product shipments.
We carefully source event venues that align seamlessly with the brand’s identity. Each month, finding a new venue is a challenge we take on with success. From Milan to Barcelona, Prague to Frankfurt, we create a memorable training experience in every location.
But our role goes beyond just training. We also organize one or two themed dinners, immersing participants in the brand’s universe. Our design teams ensure a flawless visual and decorative harmony. We carefully select and coordinate service providers, including photographers, videographers, mixologists, musicians, and more.
In addition, we handle all logistical aspects, from booking flights and accommodations to organizing product transportation and transfers. Every detail is taken care of so that our client can focus entirely on what matters most: the success of their training sessions.
On-site, last-minute requests from the client put our flexibility to the test. We respond quickly and efficiently to meet their needs, ensuring the event’s seamless execution.
Through our combined efforts and deep understanding of the brand, we successfully organize monthly training sessions that enhance the skills of Beauty Advisors while reinforcing our client’s brand image. Our events not only ensure high-quality training but also serve to motivate and energize the sales force—highlighting the importance of engaging these professionals through impactful events.
